Conduci o Toyazda, Nissbaru sau o Volksubishi?

Va aduceti aminte de reclamele acelea care promovau siguranta rutiera prin utilizarea unor imagini explicite, campanie desfasurata anul trecut la TV si in baruri (din pacate nu am gasit pe net exemplele dorite)?

Iata o campanie realizata de Ogilvy – Noua Zeelanda pentru Road Safe Hawke’s Bay si promoveaza condusul preventiv.

Agency: Ogilvy, New Zealand
Executive Creative Director: Damon O’Leary
Senior Copywriter: Ben Pegler
Creative Group Head / Art Director: Darran Wong Kam
Retoucher: Dan Spataru
Typographer: Chris Leskovsek

Sloganul campaniei este: Available for careless drivers, at all intersections.

Credeti ca aceasta campanie o sa aiba succes? Daca ati vedea in Romania asemenea afise, v-ar putea convinge sa conduceti preventiv?

Sursa

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